Portfolio Strategy:
Our portfolio strategy involves utilizing a diverse library of films that have enough in common to mature into a label. We need to carefully select the films to hedge our investment between several projects instead of just one. We suggest having at least one genre, such as Horror with a cast of color, which has proven to do well, to balance out potentially more artistic films that may not make as much profit but could win awards. We currently have Cunning, A Trial of Spies, and A Woman of Brooklyn, which fit our historical and diverse investment portfolio, but we need to build a smaller 2–5-million-dollar film, preferably a genre film. Additionally, we plan to have a larger, high-budget film, 100 million plus, to aim for in the future. We currently have The Bitter Woods, which could fit this category, but we rather build that into an interlinked intellectual property.
Marketing and Branding:
We plan to market our label's attitude from the beginning to make it a magnet for fans and a beacon for artists. As we begin taking A Game Cunning out into the market, we need to decide on MozzleStead's overall attitude and branding, whether we are more like Participant or A24. It is essential to shape our branding to attract the right artists to us rather than chasing them.
Cost and Genre Strategy:
Our cost strategy is to keep the costs below the predictable worldwide market pricing. We also plan to lean into genre, but not at the expense of ambitiously authored work. We need to balance our portfolio with some genre films to make it a more balanced investment. Horror films are a genre that we are interested in, but we are open to discussion. We believe that we can find a way to incorporate genre with our political and historical leanings. For example, think about Jordan Peele's, Us, which was set in the background of Hands Across America.
Fair Compensation:
We plan to maintain an interest in the filmmakers' earnings over a set time period, but not in a way that would ever be or perceived as predatory. We need to price ourselves fairly and possibly take below average pay for the first three projects to establish a track record of delivering quality films and deserving high pay later. However, we will never work without a contract or pay structure in place. 99.6% of projects that have no contract or secure structure in place do not get to production. A contract establishes a person's serious intent to get the project made.
Contextualizing the Films:
Our company recognizes the importance of contextualizing each film within the overall slate, as this can enhance the audience's appreciation of the artistic experiment. We are committed to providing additional context around each film and explaining how it fits into the vision of MozzleStead. As we prepare to release Cunning, we are aware that it will shape people's perception of our company. MozzleStead aims to represent a more diverse and equitable version of old Hollywood. We take pride in our company's diversity.
Our portfolio strategy involves utilizing a diverse library of films that have enough in common to mature into a label. We need to carefully select the films to hedge our investment between several projects instead of just one. We suggest having at least one genre, such as Horror with a cast of color, which has proven to do well, to balance out potentially more artistic films that may not make as much profit but could win awards. We currently have Cunning, A Trial of Spies, and A Woman of Brooklyn, which fit our historical and diverse investment portfolio, but we need to build a smaller 2–5-million-dollar film, preferably a genre film. Additionally, we plan to have a larger, high-budget film, 100 million plus, to aim for in the future. We currently have The Bitter Woods, which could fit this category, but we rather build that into an interlinked intellectual property.
Marketing and Branding:
We plan to market our label's attitude from the beginning to make it a magnet for fans and a beacon for artists. As we begin taking A Game Cunning out into the market, we need to decide on MozzleStead's overall attitude and branding, whether we are more like Participant or A24. It is essential to shape our branding to attract the right artists to us rather than chasing them.
Cost and Genre Strategy:
Our cost strategy is to keep the costs below the predictable worldwide market pricing. We also plan to lean into genre, but not at the expense of ambitiously authored work. We need to balance our portfolio with some genre films to make it a more balanced investment. Horror films are a genre that we are interested in, but we are open to discussion. We believe that we can find a way to incorporate genre with our political and historical leanings. For example, think about Jordan Peele's, Us, which was set in the background of Hands Across America.
Fair Compensation:
We plan to maintain an interest in the filmmakers' earnings over a set time period, but not in a way that would ever be or perceived as predatory. We need to price ourselves fairly and possibly take below average pay for the first three projects to establish a track record of delivering quality films and deserving high pay later. However, we will never work without a contract or pay structure in place. 99.6% of projects that have no contract or secure structure in place do not get to production. A contract establishes a person's serious intent to get the project made.
Contextualizing the Films:
Our company recognizes the importance of contextualizing each film within the overall slate, as this can enhance the audience's appreciation of the artistic experiment. We are committed to providing additional context around each film and explaining how it fits into the vision of MozzleStead. As we prepare to release Cunning, we are aware that it will shape people's perception of our company. MozzleStead aims to represent a more diverse and equitable version of old Hollywood. We take pride in our company's diversity.
